On-page SEO Guide: Key factors to rank your website

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SEO · 20 / 08 / 2015

If you do not appear on the first page of Google for the keywords that interest you, do not exist. In fact, there is a “saying” on the Internet that “the best place to hide a corpse is the second page of Google.” No one gets past the first page unless he’s very desperate to find an answer. What does this mean? That we must optimize our website to be the “most enjoyable” possible for search engines and appear among the first organic results of Google.

How do we get this?
Through the SEO on page, ie a series of actions that we can do on our website to optimize your SEO Optimization In search engines.

SEO Guide On Page optimization: List of key factors

In today’s article I offer you the BASIC SEO guide on Page with the most important factors to improve your visibility in Google:

1. Keywords:

  • Optimize each page of your website with a unique keyword.
  • At the time of selecting the keywords analyzes the level of competence of the term and the estimation of the potential traffic.
  • You must be clear about what your page is about, but visitors and search engines will not be able to understand it.
  • It uses variations of the keyword, synonyms and related terms.

2. Page title:

  • The title of the page should be unique, short and descriptive.
  • Try to make it an attractive title for users and generate interest.
  • It has to be below 70 characters (if not, it will be cut in the Google results page).
  • It is advisable to try to put the keyword first, but do not get obsessed if the structures of the language do not allow.
  • Each keyword phrase must be separated by bars (|).
  • Each page title should NOT include your company name, except the Home and the contact page.

3. Meta Description:

  • The meta description appears in a Google search under the title and the URL.
  • It serves to help people decicidir whether or not to click on a result or the result above or below you. Think of this element as a Call To Action.
  • Has to have below 150 characters (but not less than 100, take advantage of the space you have to sell).
  • It incorporates the keyword at least once and if it can be some secondary or variations. Do not list keywods, write in a natural way.
  • Provides an irresistible reason why they should visit your page. Avoid generalities

4. URL

  • They must be friendly: avoid long URLS with parameters, numbers or generic names.
  • In the URL you have to include the keyword.
  • Each word must be separated by hyphens (–).

5. Heading Tags:

  • It is an excellent tool to organize and structure the information.
  • Each page must have a H1 tag with the keyword you have selected.
  • It should be at the top of the page and be one of the first things people see when it comes to it.
  • It uses the Heading Tags in moderation and in a natural way.
  • There are up to 6 levels (from H1 to H6), but the most normal is to use the first 3.
SEO Guide On Page: Heading Tags

SEO Guide On Page: Heading Tags

6. Page content:

  • Not copies, Google penalizes Duplicate content. Be original and different.
  • Write quality and relevant content. Watch out for grammatical and spelling mistakes.
  • It includes the keyword several times in the page content (important in the first paragraph). Do not exaggerate or become obsessed with the number of times it has to be. Menciónala in a natural way

7. Internal and external Links:

  • Try to create one or two internal links to related content of your website and also if possible external links (if it makes sense) to pages that are of quality.
  • It includes the keyword in the anchor text or anchor text (the visible text of a link that brings information to the user and to Google about the content that we are going to address).
  •  Formats the links to be recognizable as such.

8. Images:

Each image must be optimized so that it can be ‘ read ‘ by the search engine. To do this, you must take into account two key aspects:

  • File name: The filename of your image matters and must be separated with scripts and have the keyword.
  • Alt Text (alternative text that would appear if the image does not go out): it must be the same as the file name (with the included keyword), but without hyphens.

9. Call To Action:

  • Each website, including your blog, must have at least one call to action
  • The Call to action improves the SEO, as you create an internal link on your website to a specific landing Page.
  • Most Call to Action are images. Be sure to optimize them with the Filename and Alt Text with the keyword.

Extra: 10. Load speed

Of course, if you have all the above elements optimized but your page takes centuries to load, all the work has served nothing. Your users are going to leave quickly, because we do not have patience on the Internet and seek immediate answers. Watch the speed of your pages!

I hope you’ve been useful this Seo guide On Page! Now you only have to optimize these 9 + 1 elements in each of the pages of your website and you will get Improve your Google rankings, which will increase your visibility and qualified traffic to your website. Get to work!

Miriam Bayona

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