Facebook and Instagram are much more than two social networks, they are two wonderful advertising platforms with which to reach a large number of users in Spain.
According to IAB Europe 85% of the Spanish population between the ages of 16 and 65 use social media and the first social network in number of users is Facebook 87% of these. I mean more than 22 million of these users. Fourth (after WhatsApp and YouTube) by number of users is Instagram, with the particularity of being the social network that has grown the most in users in 2018.
With this information we cannot leave Facebook and Instagram out the advertising strategy of our eCommerce, and to do so Facebook, with its advertising platform Facebook Ads, allows us to impact all these users and offers us several types of campaigns, segmentationsAnd Adsespecially focused on eCommerce with the objectives of maximise sales volume and return on investment.
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The type of campaign par excellence with which we can target Facebook and Instagram users are those of “Catalog Sales”. With them, we can get to dynamically customize which products we show which users based on behavior of these.
Through a data feed in which we turn to Facebook with our product catalog and the installation of a tracking pixel on our website, facebook is able to show the user the product(s) in which the user has already shown interest, thus making advertising efforts much more effective (and profitable).
However, these product catalog campaigns aren’t just for dynamic remarketing. In addition, with the information that Facebook has about the user on its platform and that of the products of our catalogs, it is also able to “prospect” new users who do not know our products or our brand and make them discover us users that Facebook’s algorithm determines are more valuable to us.
In addition to the classic audiences that the tool offers us, such as interest targeting, Facebook and Instagram have also thought of targeting solutions for our particularities such as eCommerce. The most useful would be:
Mainly there are 2 types of ads that offer the most interesting and rich user experience for an eCommerce.
First, Multi-product Carousel ads in which I can show the user all the products in which he has shown interest, or a selection of these or similar others.
And secondly, Collection ads. With them we can show our product catalog accompanied by a promotional image or video. These ads offer the user a richer experience with which to discover, explore and buy products that is specially optimized for mobile devices; devices from which 43% of users buy online.
The end of the day, the purpose of our campaigns on Facebook and Instagram should be no different from the one we have for our online store or for the other channels. This can happen by getting the maximum orders to empty a stock spike we have, or it can be getting the X. Facebook and Instagram billing volume allow us to work our campaigns with these goals.
With the information facebook collects from the user on our website and on its platform, and the product information it has thanks to the Product Feed, Facebook’s algorithm will work to achieve the goal that you mark it.
Here are the goals That Facebook can work with:
But it’s not just sales that lives an ecommerce. Don’t forget to review this Facebook and Instagram resource checklist to make sure you don’t miss out on any sales opportunities:
These are the options for campaigns, targeting, ads and goals that Facebook and Instagram offer us so that we can chart our strategy on these networks for our online store. However, Zuckerberg’s company has developed a good tool where you can communicate with your brand partners whatever your goal, from the direct sale of online products, such as the acquisition of Leads in B2B hearings.
For all this, whatever your business, It’s quite likely that Facebook and Instagram are the perfect platforms to reach your potential customers. In Digital Menta we will always be happy to help you figure out how you can do it in the most effective way.
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