Hashtags implementation in your Instagram strategy

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Digital Menta

SOCIAL ADS · 23 / 05 / 2019

Instagram and its hashtagsHave risen as one of the fashions of the moment. They say, is the social network of the head of the millennials but we know in good ink that its use does not remain only in this group of users. But how do you work on Instagram? And, above all, what about the Instagram Hashtags? Are they good for anything? How are they used? In this post we will talk about how to create a strategy in Instagram and how to use the Instagram hashtags.

The importance of creating an Instagram strategy

Photos with filters and Instagram hashtags They are the hallmarks of this social network, but the truth is that beyond this, Instagram is an ideal communication channel for companies.

According to the study carried out by the companies We are Social and Hootsuite, Digital in 2018: Q3 Global Digital Statshot“, Instagram has more than 1 billion active users in a month. In just two years it has managed to duplicate the number of registered users, thus being the social network with higher growth rates in recent years.

If we continue with more data, Instagram offers a User interaction 58 Times higher than Facebook and 150 more than Twitter, according to a survey conducted by Forrester Research.

These are just a few numbers that support the potential of this social network for companies. Therefore, more and more businesses are starting to create a Instagram Publishing Strategy and use hashtags for Instagram in order to improve their Engagement With the users.

Although it is a Social network of photographic aspect And that, currently can not redirect traffic to the Web beyond the link in the biography (unless you carry out payment campaigns), you have to bear in mind that it is a communication channel and that, as any means of official communication of the company , they have to have a strategy behind it.

Think that Instagram will help you create brand, so you study in depth what you want to transmit and how and above all, works very well the graphical aspect of your publications.

Instagram hashtags: How you have to use them

Without a doubt, the HashtagsThey are possibly one of the differentiating factors of this social network. While it is true that in other networks like LinkedIn or Twitter the hashtags are also used, no one doubts the effectiveness of these “tags” within Instagram. And that is that are the hashtags, keywords for which we want users to find us.

There are many benefits that Instagram hashtags can bring to your marketing strategy:

  • Connect with customers. Thanks to its use, it’s easier for your customers to get to you.
  • Broaden your audience. Well-used hashtags manage to expand your audience, as it is very common in Instagram to follow hashtags or search with them to know accounts of interest. With this you will get to reach users beyond your followers.
  • Monitor the brand. Thanks to its use you can quickly know what it users think or see how it has been an event that had an official hashtag.
  • Learn more about your target audience. See what hashtags your target audience will help you know what they like best and thus adapt your content strategy.

As you can see, there are many benefits to employ them but how to use them correctly?

From Digital Menta We are going to give you some guidelines based on the most common doubts we have seen around the Instagram hashtags.

What number of hashtags should I use in Instagram?

That is, without a doubt, the million-dollar question. There are users who do not use just hashtags, others, however, take advantage of the last space to fill them. What’s right?

You have to know that Instagram lets add 30 hashtags maximum but is it necessary to use them all? The answer is depends.

  • If you’re starting the ideal is Add more hashtags, as these attract traffic to your feed.
  • As you grow the ideal is Go reducing the number of hashtagsEmployees to get to put between 5 and 11. With this amount it would be enough to continue attracting users to your profile.

According to a Track Maven study, accounts with fewer than 1000 users who used 11 average hashtags received more interaction. For its part, for larger accounts, 5 is the number of average hashtags that have used the accounts with a greater interaction. With this study it is determined that the amount of hashtags to use is not directly related to the interaction of users.

Quality instead of quantity

As in many other sites, the quality of the hashtags must prevail against the quantity. We have already mentioned the number of # average that you should use in each photo, but we have not commented on the importance of going assorting hashtags.

Forget about making a copy and paste in all the photos, so spend some time modifying the keywords you are going to use. This is not only for aesthetic reasons, or because users see that you work better your content strategy. If you always use the same hashtags it is possible for Instagram to detect you as a spammer, so you would lose visibility in them, ie users who click on that hashtag would not see your publication. This is known as Shadow Ban.

Hashtags in the text itself or in the comments?

Another key issue is where to place them, whether within the text itself or the first comment. If you take a quick peek at your Instagram, you’ll see a little bit of everything. The truth is that there is no written rule about this. Before it was said that it was better to locate the hashtags in the first comment now, on the contrary, the latest studies say that the impact is greater if the hashtags are integrated into the text.

Good practices in the use of hashtags in Instagram

Having clear how much to publish and where to place them, you have to keep digging into this issue, so we will comment on several good practices that are sure to be of much interest.

  • Thinks that the Hashtags Mark Themes, so these have to be closely linked to your activity and the photo you’ve uploaded. Avoid generic hashtags if they do not represent what you do, not only will not reach more users, but also gives very bad image.
  • Use hashtags with different popularity levels. The ideal is to use some very popular brand-related, such as 2-3, and complement them with others that are not as popular but more specific. If we extrapolate it to SEO, it would be like using a keyword and then several long tails.
  • Generic percentage vs own percentage. It is clear that as you have worked your strategy, all your Instagram will have a cohesion. Well, you can use this argument line in the hashtags as well. As a general rule, 40% of them have to speak and define your business as well as your niche market, while the remaining 60% can be specific to the image you just published.

How to find the best hashtags for Instagram?

It’s okay to pull imagination, but the ideal is to support it with data (as always). You know better than anyone your business and you know what to put but, do you know how users seek? Do you know which hashtags are the most used in the moment? In front of this question we have two ways to search for hashtags, one natively in the application itself and, the second, using external applications.

Let’s start with the internal solutions.

  • The first is to go to the Instagram Search Section, you can quickly identify it as its symbol is a magnifying glass. In it you can add the hashtags you want to use and Intagram will suggest those more popular related hashtags, so you can make a good composition of keywords to use in your publications.
  • Another option is See what hashtags the competency usesA, both the main and the related. So, monitoring the competition, you can see if they really work those hashtags or not.

But if it’s not enough, you can help yourself with external applications:

  • Display purposes. It is a free tool and its use is very simple. You just have to add the main hashtags and the tool tells you several related hashtags that will help you get more recognition. It tells you relevance and popularity within Instagram, so you can take the best hashtags.
  • Tags for Likes. Tool that helps you to find the most popular hashtags for certain topics. It works especially for accounts that publish in English because it only gives us words in English. You may not post in English, but you may not be able to visualize the hashtags in other languages, as they can also help you catch the attention of your target audience.

Ideally you use these tools and get a good list of hashtags related to your business, so you can be included little by little each time you make the publication of Instagram content. We hope it helped!

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