An SEO Analysis is the starting point of any organic positioning strategy. When analyzing each of the elements that affect the positioning of our website, we can define which are the points to improve and you can establish a specific action plan that contributes results.

In Digital Menta we analyze all the factors that influence SEO to make sure that the search engines are able to find the content that we want to position and that they consider relevant to the users. This will be achieved by ranking the web site in the top positions of the search results pages.

Each website is different, so we can’t start working without doing a deep SEO analysis. We analyze and evaluate the factors that are affecting the Web site indexing at the present time and we detect the opportunities of improvement that will make the site increase its visibility at organic level.

The client is the epicenter of everything. Therefore, at all times, we work diligently offering a kind and close treatment to get the client satisfied.

To do this, we rely on the needs detected to define a goal in line with objectives, conducting a detailed and individual SEO analysis for each website.

In this way, we provide our SEO Optimization, which begin with the elaboration of a SEO analysis, which will help in the definition of a SEO strategy according to the needs of each project.

Counting always with the best personalized service and the best qualified team.

These are some of the benefits that provides a good SEO analysis to a company, regardless of its size:


It helps to understand the current situation of a website.


It detects elements that negatively affect both the SEO Marketing , as well as the overall performance of the site and therefore must be corrected. In addition, it allows to detect opportunities of improvement to attract SEO traffic.

Good practices

It is checked if good practices and positioning recommendations are being followed in Google for webmasters.

Avoid penalties

It allows you to detect if you are taking punishable actions by Google to revert them immediately if yes or avoid them at all costs if they are not used.

On-page / OFF-page

Both on-page and off-page factors are analyzed.

Business Knowledge

In short, it is a good starting point when starting a more complete SEO Audit and with a knowledge of the previous business.

What is SEO analysis of a website and how is it done?

A SEO analysis is to check the current status of the factors that affect the positioning of a Web site in search engines such as: loading speed, image optimization level, configuration of URL parameters, existence of duplicate content and so forth.

What tools are used in a SEO analysis?

There are a lot of tools specialized in SEO analysis starting with Google’s own SEO tools such as: Google Search Console Or Google Analytics, Google’s own search engine and others like Screaming Frog, Sistrix, Ahrefs, etc.

What is an on-page SEO analysis?

An on-PAGE SEO analysis is to check the current status of the factors that affect the Positioning a website on Google and other search engines within our own website, such as loading speed, image optimization level, URL parameter configuration, duplicate content existence, etc.

What is an off-page SEO analysis?

An off-page SEO analysis is to check factors that are external to our website but affect their positioning, as the quantity and quality of the links that point to our website, the composition of the texts anchor, etc.

David Legare

SEO · 19 / 12 / 2019


We come from a year where news and algorithm updates by Google have played a crucial role in the day-to-day life of SEO. As we all know, Google updates its algorithm every week, but there are always one or two updates that especially shake the SERPs and become news above the rest. In this year, […]

Elena López

SEO · 29 / 10 / 2019

SEO Case Study

A few months ago we started working on a new project, the redesign of our own website. It was the time for the former website of Digital Menta, an online marketing agency that until recently focused “only” on PPC services, would be renewed and include a space for the new Design, Inbound and SEO teams. […]

Amparo Máñez

SEO · 03 / 10 / 2019

How to write articles for SEO

How many times have you read an article on the Internet that was so paraphrased that you didn’t find it a pleasant read? And, is that introducing a certain keyword density is the obsession of most of the people who write an article focused on obtaining a certain positioning. In addition, it is true that […]

Send this to a friend