The definition of an SEO strategy is the basis that will guide all actions aimed at improving the organic positioning of a website. With a strategy approach, we will work in a more efficient way and focus on the actions that contribute more value and help us to achieve the objectives.

The web ranking is one of the most important parts within an online marketing strategy. A good SEO strategy will allow us to reach the users who are looking for our products or services.

In Digital Menta we consider all the factors that influence the ranking of a Website by an SEO audit. The first thing we have to do is make sure that the search engines are able to find the content that we want to rank. In addition, it is worth mentioning that the main objective of any SEO strategy is to ensure that any search engine considers it relevant for positioning users, thus, in the top positions of the search results pages.

Each website is different and its SEO strategy as well. We evaluate the current situation of each website and define the necessary actions to increase the visibility in search engines.

The client is the epicenter of everything. Therefore, we work diligently offering, at all times, a kind and close treatment to get the customer satisfied.

To do this, we rely on the needs identified to define a goal in line with objectives, developing an optimal and individualized SEO strategy.

We offer our optimization services focused on improving the SEO Optimization, which begin with the elaboration of an SEO audit, followed by the definition of an SEO strategy according to the needs of each project.

And, of course, counting always with the best personalized service and the best qualified team.

Estos son algunos de los beneficios que aporta una buena estrategia SEO a una empresa, independientemente de su tamaño:

Optimization and improvement

It focuses on a process of optimisation and continuous improvement of the website.


It’s aligned with the company’s objectives.

Marketing improvement

It helps to prioritize the actions of improvement in marketing and technical level.

Sustainable growth

It allows the sustainable and long-term growth of the company and the brand.

Set the steps to follow

It draws the line to be followed in terms of the SEO actions to be implemented throughout the different phases of the project.

Maximize results

According to the impact on the visibility of the Web site for each of the phases and actions that compose the SEO strategy, priorities are assigned, focusing on the resources that are available to maximize the results.

How do you make a good SEO strategy?

A good SEO strategy takes technical aspects of content, optimization of each Page and seo off-page into account. In addition, it focuses on the use of good practices that allow sustainable growth of web site visibility.

What is an SEO strategy for?

A SEO strategy is used to get the best results possible in theranking process of a website.

What are the objectives of an SEO strategy?

The objectives of an SEO strategy are established individually in each project, depending on the company’s objectives and the resources available to carry out the optimization process.

What is an on-page SEO strategy?

An on-Page SEO strategy is to define the steps to follow in optimizing each page of a website according to the objectives defined in each project.

Miriam Bayona

SEM - SEO · 04 / 06 / 2020

Voice Searches

Voice search is one of the trends that is currently experiencing the greatest growth. In fact, more than one billion voice searches are already performed each month and it is expected that by 2020 50% of searches will be performed by voice. Therefore, given its high utilization, companies cannot ignore voice searches. They must be […]

David Legare

SEO · 19 / 12 / 2019


We come from a year where news and algorithm updates by Google have played a crucial role in the day-to-day life of SEO. As we all know, Google updates its algorithm every week, but there are always one or two updates that especially shake the SERPs and become news above the rest. In this year, […]

Elena López

SEO · 29 / 10 / 2019

SEO Case Study

A few months ago we started working on a new project, the redesign of our own website. It was the time for the former website of Digital Menta, an online marketing agency that until recently focused “only” on PPC services, would be renewed and include a space for the new Design, Inbound and SEO teams. […]

Send this to a friend