How to make an Instagram Marketing strategy

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SOCIAL ADS · 29 / 08 / 2018

Instagram can boost your brand to the top. It’s a social network that can really help you in your business. Many of you wondering, why? Before you begin to detail how to carry out a marketing strategy in Instagram, we will begin by highlighting the main virtues of this social network:

Instagram’s advantages when it comes to carrying out a marketing strategy


Through Instagram we can help define brand values with our publications. People feel more attracted to images. Companies must take advantage of this to tell their trajectory, experience, the day to day of their business… Through the images.

Wide spread

Instagram allows the possibility to synchronise the profile along with other social networks like Facebook and Twitter.  This will allow to spread our content easier in other social profiles and reach a greater number of users.

Interaction and feedback with our target audience. Talk to your followers!

Instagram is a social network that allows companies to interact with users in a simple way. The hashtags are the strong point, because users can share their experiences through the hashtags of the brands. In addition, you will be able to know your customers better, an added value for any business.

Mobile version and desktop

Instagram is used via mobile network, but all profiles have a desktop version. For this reason, all the users will be able to see the publications of your business.

Instagram Ads

Instagram allows you to create visual ads that will allow you to humanize your brand and reach new audiences.

But, no doubt, the strong point of Instagram is geolocation. We recommend that every photo you upload, is accompanied by its location. So your company will be on the photo map and increase your visibility.

Marketing in Instagram

As you see, all are advantages! And, when we already have our profile on Instagram, the most important thing is to create a marketing strategy.

Instagram is a platform that has significant growth, more than 700 million users who share their photos every day. Before this maelstrom and how to begin to publish in Instagram? Please pay attention!

Before you start posting photos, the most important thing is to think about the main aspects of our business: 

  • Who is your target audience? How do they behave in Instagram?
  • What gives you Instagram that you do not have it through other social networks?
  • How would you like your business to be reflected in Instagram?
  • How are you going to integrate Instagram with the rest of the marketing strategy?
  • Do you have quality visual content for your publications?

Marketing in Instagram

Next, we will define the objectives that we will develop in Instagram, which, depending on the business, are either:

Objectives in Instagram:

  • Create brand image.
  • Show the news of your company.
  • Show your products and services.
  • Increase sales.
  • Engagement. Increase interactions with our target audience.
  • To promote the most relevant products of your business.
  • Increase knowledge to your website
  • Connect with influencers.
  • Share the news and milestones of your company.

These objectives will guide you in the creation of your strategy, as you progress in the process, you will be able to categorize them into primary and secondary objectives and prioritise your strategy for those who give you more value.

And now, next step!

Develop a content strategy

The content is the king. Many companies use Instagram to make their products or services known, others reflect their identity and philosophy or to communicate with their current and potential customers. Depending on what we want to publish in Instagram, we will focus our content on one path or another.

To do this, we recommend that you make a list of possible topics to communicate and determine possible images or videos for these topics.

When the communication line is already defined, it is important to make a protocol or style guidelines, according to the philosophy of our business. Not everything can go on Instagram!

In this guide, we will define from the type of photographs or videos to the use of hashtags.

  • Aesthetics. How do I want them to see my page? Use of backgrounds, templates, image size, colors, filters… Find a coherence for all your content. A clean, aesthetic and tasteful page is always welcome.
  • Hashtags. Monitor the most relevant hashtags for your brand and group them according to the content. This will make it much easier for you to do each publication.
  • Original content Vs. Shared content. You have to be very careful with the content that is shared and its frequency. The key is to seek balance.
  • Photography Vs. Videos. Normally, we find it harder to make a video and most of the profiles dominate the photographs because of their immediacy, simplicity… To differentiate ourselves and surprise our followers, in our strategy we can incorporate to make a monthly video, quarterly…

And when we have our objectives, contents and Style Guidelines…

It’s time to jump into the world of Instagram!

Marketing in Instagram

To do this, we have some tips:

  • Geolocate your photos. In this way, your company will appear in the photo map and a greater number of users discover your content.
  • Follow accounts related to your business and potential influencers .
  • Optimize your biography and link. The biography is limited to 120 characters. Also, add the link of your website to direct to your page the traffic.
  • Monitor the hashtags. This will allow you to know what Instagram users and your customers say about you. A practical example, if your organisation is performing an event with a particular hashtag, it is interesting to know what the attendants are saying about it.
  • Use Instagram Stories. Showing the day to day of your business can be of interest to your followers and will allow you to get more engagement and contact with your customers. Besides, it’s a way to humanize your brand.
  • Use Facebook to boost Instagram. Most companies have a larger number of followers on Facebook, take the advantage and add your Instagram profile to your Facebook account for greater visibility.

And so far, this is the end of our article on how to create an Instagram content strategy. Thanks for reading us!

Verónica Claver

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