Instagram can boost your brand to the top. It’s a social network that can really help you in your business. Many of you wondering, why? Before you begin to detail how to carry out a marketing strategy in Instagram, we will begin by highlighting the main virtues of this social network:
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Through Instagram we can help define brand values with our publications. People feel more attracted to images. Companies must take advantage of this to tell their trajectory, experience, the day to day of their business… Through the images.
Instagram allows the possibility to synchronise the profile along with other social networks like Facebook and Twitter. This will allow to spread our content easier in other social profiles and reach a greater number of users.
Instagram is a social network that allows companies to interact with users in a simple way. The hashtags are the strong point, because users can share their experiences through the hashtags of the brands. In addition, you will be able to know your customers better, an added value for any business.
Instagram is used via mobile network, but all profiles have a desktop version. For this reason, all the users will be able to see the publications of your business.
Instagram allows you to create visual ads that will allow you to humanize your brand and reach new audiences.
But, no doubt, the strong point of Instagram is geolocation. We recommend that every photo you upload, is accompanied by its location. So your company will be on the photo map and increase your visibility.
As you see, all are advantages! And, when we already have our profile on Instagram, the most important thing is to create a marketing strategy.
Instagram is a platform that has significant growth, more than 700 million users who share their photos every day. Before this maelstrom and how to begin to publish in Instagram? Please pay attention!
Before you start posting photos, the most important thing is to think about the main aspects of our business:
Next, we will define the objectives that we will develop in Instagram, which, depending on the business, are either:
These objectives will guide you in the creation of your strategy, as you progress in the process, you will be able to categorize them into primary and secondary objectives and prioritise your strategy for those who give you more value.
And now, next step!
The content is the king. Many companies use Instagram to make their products or services known, others reflect their identity and philosophy or to communicate with their current and potential customers. Depending on what we want to publish in Instagram, we will focus our content on one path or another.
To do this, we recommend that you make a list of possible topics to communicate and determine possible images or videos for these topics.
When the communication line is already defined, it is important to make a protocol or style guidelines, according to the philosophy of our business. Not everything can go on Instagram!
In this guide, we will define from the type of photographs or videos to the use of hashtags.
And when we have our objectives, contents and Style Guidelines…
It’s time to jump into the world of Instagram!
And so far, this is the end of our article on how to create an Instagram content strategy. Thanks for reading us!
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