85% of internet users between 16 and 65 use social networks. And of these, 87% use Facebook. If we translate this percentage to total numbers, it would mean approximately 22.2 million users. Definitely a significant fact that is making brands want to place their Facebook campaigns.

But beyond the scope offered by Facebook, this network is very valuable for brands mainly for two reasons:

  1. First, because of the multiple segmentation options that it offers to impact the users that are most valuable to our brand or to leave out those that are not so. In this way we can create highly targeted campaigns for performance and obtaining leads or quantifiable sales and with an objective of profitability.
  2. Second, because of the abundance of formats and advertising locations of the Facebook campaigns network, which extends from various locations within the social network itself, through the network of websites and applications partners of Facebook, to other social networks such as Instagram. All this can be managed in a unified way from your Facebook Business Manager tool.

Facebook allows us to segment our ads by a wide range of criteria: geographically, demographically (age and sex), by language, or by specific interests of the users you want to impact. But in addition to these basic segmentation options, Facebook allows us to remarket users who have already visited our website, or who have interacted with our content, or have viewed a percentage of our videos. This allows us to assist the user since he knows us until he finally decides to become our client.

If we have our own database, Facebook is also able to show our campaigns to users who behave in networks much like our current customers. This is a very effective way to grow ours, maximizing the success rate of our Facebook Marketing.

Large Audience

Facebook has an active market of more than 2 billion users, so it is easy to segment to impact your ideal audience.

Multiple Segmentation Options

Facebook has a wide range of possibilities to make a segmentation that is most appropriate to your needs.

Performance Oriented Ads

There are Facebook Campaigns that allow to be oriented to performance, that is, you only pay for the results obtained.

Lead, Sale and ROI Objectives

Being such a global platform, Facebook Campaigns allow you to create different campaigns based on your goals.


Thanks to Facebook Business Manager, we can measure all our campaigns in real time and analyze the final results.


The options for expanding Facebook Campaigns are multiple, if a campaign works, it is very normal to want to scale it and increase the investment.

Does Facebook conform to my business goals?

Yes, the campaigns of Facebook Ads can adapt to your business objectives, whether this is to get a certain volume of traffic to your store (both physical and online), as if it is to get a certain number of sales, a specific sales cost, or a return of the minimum investment. Whatever Business or sector you operate in, it is always interesting to assess the use of Facebook Business.

How do I know I have to do Facebook Campaigns?

Once you are clear about the objectives of your ads on Facebook, it is time to take action. If you are not clear, as Digital Menta we can help you define them. If you already know them, it is time to translate these into a campaign or campaign structure that supports your global strategy.

How can I control the investment of my Facebook campaigns?

You decide what is the maximum investment for each advertising action, although we can help you decide what is the recommended investment for each specific action.

How do I know my goals are being fulfilled?

The facebook platform allows us to measure the results of your campaigns thanks to the implementation of a Pixel on your website that follows the user’s activity from the social network to the end of its journey on your website. At Digital Menta we can help you to configure this Pixel through tag managers like Google Tag Manager.

How to manage Facebook Campaigns

Through advertising campaigns, Facebook allows us to create campaigns with different objectives and assign them a budget and a specific duration. With this we can create integrated advertising content within the social network with the Look and Feel of the platform and with the advertising message aimed at the right users.

Verónica Claver

SOCIAL ADS · 11 / 06 / 2020

Facebook campaigns: Things to do and Things not to do

This is not the first or the last time I’m talking to you about the wonderful Facebook advertising platform. Although the usability of both the interface and its Ad Manager has been advancing and gaining functionality, it is still light years away from the Google Ads interface. In Digital Menta we are more than satisfied […]

Gema Ordaz

SOCIAL ADS · 14 / 05 / 2020

Linkedin campaigns, much more than a B2B strategy

LinkedIn, it is no longer just that Social Network that you consult to see how the labor market is. Really, not only your classmates, bosses, teachers and friends give you recommendations, but… and the brands? They are also on LinkedIn, and they are looking for you. Are you a LinkedIn user? Stay here and see […]

Laura Gimenez

SOCIAL ADS · 20 / 02 / 2020

We reveal our tricks for Instagram!

Learning how the Instagram algorithm works has become a real headache for individuals, influencers and brands. There are thousands of posts on the network talking about Instagram tricks, so today we are going to tell you the whole truth about where to dedicate all your efforts to achieve your goal in the social network.  In […]

Send this to a friend