Web design is defined as the activity that encompasses the planning, design, creation and maintenance of a web page. The word design encompasses a wide variety of different aspects such as graphic material design, user interface design or even user experience.

One of the main premises for the development of a good web design is its degree of usability, since it improves in the face of the users who visit it and makes their experience more intuitive and friendly. We have verified that if our users do not enjoy a pleasant experience within the website, they will probably leave it and do not achieve our objectives within it.

Web design, in turn, must be able to convey the image of the brand and its message, and also show a degree of commitment to the firm in order to offer a good experience of its potential consumers.

Therefore, a good web design is capable of responding to the needs of the public it addresses, as well as positioning a brand through the Internet, helping it achieve greater reach and visibility.

In addition to the aforementioned, we will talk about the methodology necessary to create a responsive or adaptive web design, allowing it to have a correct display on all types of devices, whether mobile, tablet or desktop.

A responsive web design consists of a design capable of resizing and placing all the elements of the site so that they adapt to the width of the device in which they are displayed.

The main premise when designing a responsive website is to take into account the pattern known as mobile-first, which establishes to start designing thinking on mobile first to be able to guarantee that the content will be displayed well in smaller sizes and that they will not be included elements that overload the site or that do not have an important relevance.

These are some of the benefits of a responsive web design:

Improves the experience

Establishes a more attractive user experience by allowing access to its contents from any device.

Avoid duplication

Mobile versions of websites required duplication of content that could harm SEO.

Cost reduction

It allows reducing the cost when developing and maintaining a website.


A responsive web design improves the loading speed of the site on the devices and therefore improves the web positioning.

Improves navigation

Facilitates the browsing experience by implementing components adapted to touch use.


Some of the above advantages directly influence SEO, improving visibility in search engines.

What is a responsive web design?

The development of a responsive web design implies a correct visualization of the site in each of the different devices, whether mobile, tablet or desktop.

Differences between responsive and adaptive web design?

Responsive web design and adaptive web design are similar concepts but do not speak exactly of the same. Both are flexible programming methods that adapt the web depending on the device to ensure its display. However, the responsive design adapts literally, while for the adaptive design, a design is made for each device.

What are the advantages of using a responsive web design?

Among the different advantages offered by the realization of a responsive web design, we find the improvement of SEO positioning, the enrichment of the user experience, the improvement of statistical results and the reduction of costs and development and maintenance times among others.

What to consider for a responsive web design?

Among some of the things to keep in mind when preparing a responsive web design we can highlight:

  • Understand how users use the mobile.
  • Always apply the Mobile First approach.
  • Pay attention to navigation.
  • Optimize images
  • Pay special attention to clickable elements.
  • Use of microinteractions.


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